These packaging and retail concepts were developed for a Pennington bird program with Walmart celebrating 40 years of partnership. Designing a program logo and campaign, my approach was a nod to Pennington’s vintage look but through a more modern lens for shelf appeal. I paired hand-drawn elements and a slightly screen printed style with a warm, nostalgic color way and bold type treatments. The program ultimately went in a different direction, but I very much enjoyed the challenge.