The creative team at Central Garden and Pet was tasked with refreshing both identity and packaging for one of the company’s largest lawn care brands.

A primary goal was to communicate Sevin’s effectiveness balanced with the concept of garden protection. I developed a logo that led the final rebrand look, conveying the plant care aspect with a negative space carrot visual in the “V” that became a secondary mark as well.

Packaging concepts shown are some of my work for this team project.